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WILLIAM ALLEN HIGH SCHOOL

ATHLETIC IDENTITY REBRAND

2018

ALLENTOWN, PA

In collaboration with Schuylkill Valley Sports, I had the pleasure of rebranding William Allen High School's Athletic Brand identity. With no previous Guidelines in place and a variety of Logo/Word marks in use, my goal was to modernize the brand and bring an overall visual consistency to the program. 

 

William Allen High School (more commonly referred to as "Allen") is a Public High School in the City of Allentown, Pennsylvania founded in 1858.

Original Allen Logo.png

OLD CANARY

Allen Canary.png

NEW CANARY

Allen A.png

NEW "A"

A GREAT SCHOOL, WITH A LOOK TO MATCH.

CANARY

CONSISTENCY.

WITH 17 VARSITY SPORTS AT ALLEN HIGH SCHOOL, THE NEW IDENTITY SYSTEM ALLOWS ALL CANARIES TO LOOK THE SAME.

SEQUOYAH COUNTRY CLUB

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